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Notes from the signal desk

Turning public job postings into pipeline: which roles predict which purchases, and how to reach a company while the window is still open.

How to read a RevOps job post like a sales trigger

A practical guide to turning a single job description into a qualified, well-timed outreach — which roles map to which purchases, what to look for in the responsibilities, and how to size the window.

3 min read

Why a company's job posts are the earliest buying signal you're ignoring

Intent data tells you a company is researching. A job post tells you they've committed budget and headcount. Here's why hiring is the earliest signal in the buying cycle — and how to read it without guessing.

3 min read